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Hola! 👋🏽 I'm Darlington.

I help digital entrepreneurs optimize their offerings for conversions and grow return on investment with conversion rate optimization.

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My Services

From ideation to strategy, all the way to design and launch, my services are designed to power sustainable growth.

Digital Strategy

Discover a sustainble way to position your brand, develop irresistible offers, and attract your ideal people online without chasing trends.

Creative Design

Communicate the value your offer promises in a clear and relatable language. One that invites the right people to act.

Conversion Optimization

Nurture visitors to leads and advocates with an optimization framework that supports quick iterations and growth.
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Most Recent Work

With nearly 500 digital projects across 32 countries, my work puts you and your customers' needs side-by-side.

VR Social

Wo Accelerator

Wokuly

OgaDemics
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ABOUT ME

You need to drive action online. That's where I come in.

With nearly a decade in the service industry, my experience has allowed me to develop a strong communication and design-oriented foundation. This has helped me understand what matters most to people - especially to you & your dream customers.

In my free time, you can catch me bouncing to some Afro sounds, fibbing with my guitar, or rolling on my skates. Let's connect and build visions together (if we're a fit).

Testimonials

Best quality possible, and then some. Here's what my clients have to say about that.

“Each time, we’re blown away by how AMAZING the results turn out. Darlington is very responsive and reliable - we appreciate the business.”

Bobby Leesman
Founder - Enrollment Alliance

“Exceptional five-star work! Darlington has a way of handling our meticulous needs very patiently. Looking forward to building a long-lasting relationship!”

Ericka Gibson
CEO - A Girl's Gift Inc.

Blogs & Resources

Worksheets, guides, templates and lot more to get started with implementing my strategies for yourself.

Medium •

From un-booked weekdays to opening a second location in under 6 months | Here's how VR Social did it

Lots of passive social engagement but little to NO sales! — sounds familiar?

In this case study, I’ll tell you the story of how my client, VR Social, a virtual reality arcade bar in Denver, Colorado, transformed its business from struggling to attract customers on weekdays to the point where it opened a second location in under six months.

As a website conversion optimization service provider, I am thrilled to have partnered with VR Social and help them achieve their goals.

So, let’s dive int
Medium •

8 Sustainable Ways to Fix a Leaky Online Sales Funnel

Irrespective of their industry or model, businesses are a web of funnels.

While some funnels work majorly to attract new eyeballs, others are for getting old customers to make another purchase, and many more for turning leads into paying customers — these funnels, as their name and shape imply, continue to have fewer people as they progress.

Although this is a good thing because not everyone who gets into your funnel at the top will be fit or qualified to buy from you, this shrinking becomes a
Medium •

How to Detect Holes in your Online Sales Funnel

A chunk of all your marketing and sales effort could be flushing down the drain with just one wrong hole in your sales funnel. Marketers and salespeople call these holes ‘funnel gaps.

These funnel gaps, left unattended, give your leads and prospects reasons to drop off your sales process too quickly. And cost you a ton of cash in potential sales and hours and hours of extra work — especially with social media marketing.

Think about it, if they as much as liked your content or left a comment pa

Find your next big move.

Expose conversion bottlenecks potentially costing you at least $15K monthly.

Get FREE Conversion Audit